Broker Check

Meet the Founder

Meet the Founder

After spending eight years at Morgan Stanley and Nat West with international assignments in Tokyo, Hong Kong and London, followed by ten years at Merrill Lynch where he managed a derivative trading desk and another six years on international assignments for Morgan Stanley, Scott Rothbort founded LakeView Asset Management, LLC (LVAM) in 2002. LVAM is an Investment Advisor Representative (IAR) associated with the Kingswood USA’s RIA. LVAM has offices in Henderson, NV and Millburn, NJ. Scott, who wholly owns LVAM, is a recognized expert in the financial services industry and appears frequently on CNBC, Bloomberg TV / Radio, Fox Business Network, i24News and local television, and is often quoted in print and online media such as USA Today and Forbes.

Mr. Rothbort was born and raised in Brooklyn, NY. He received an M.B.A., majoring in Finance and International Business from the Stern School of Business, New York University, in 1992, and a B.S. in Economics, majoring in Accounting, from the Wharton School of Business, University of Pennsylvania, in 1982. He is also a graduate of the prestigious Stuyvesant High School in New York City. Mr. Rothbort is married to Layni Horowitz Rothbort, a real estate attorney and together they have five children. They are residents of Henderson, NV and have other homes in Millburn, NJ and Bolton Landing, NY. Scott, along with his business partner, owns South Mountain Stables which races and breed Standardbred horse.

Client Centered

Click here to listen to podcast of Scott Rothbort being interviewed by Doug H. In which Scott describes the history of the firm, the evolution of his career, and his investment philosophy and style.

Meet the Team

Meet the Team

Carly Rothbort

Director of Marketing & Business Development

Carly received her Bachelor of Science degree from Drexel University in 2015 majoring in Graphic Design with a minor in Marketing. She later went on to receive an MBA from Arizona State University's W.P. Carey School of Business with three different areas of emphasis. Carly joined LakeView Asset Management in 2022 to apply her strengths in marketing and creative business solutions to the investment management field and furthermore helping expand her father, Scott’s business and ensuring his legacy continues. She currently holds her Series 7 and 66 licenses.

In her early career, Carly specialized in packaging design and creative direction that allowed her to gain valuable experience in marketing, consumer insights, and management. She amassed experience in both the consumer electronics and food & beverage industries which included extensive competitive product and market research.

Known for her quantitative and problem-solving skills along with her creative and customer-oriented approach, Carly brings a fresh new millennial perspective to LakeView in a fast-growing technology-based world.

Carly relocated to Henderson, NV in 2019 where she lives full time with her doodle, Dunkin. In her spare time, she enjoys spending time with family and friends at Vegas Golden Knights games and enjoying the desert life.

Our Philosophy & Approach

LakeView Asset Management, LLC (LVAM) specializes in the development of multi-strategy investments that seek to generate returns that exceed benchmarks of the client’s choosing.

We accomplish this by developing and executing low-risk, proprietary trading strategies, and by using a variety of investment techniques and tools that include options, structured products, ETFs (both leveraged and/or inverse or fixed income strategies, as appropriate).

LakeView Asset Management, LLC (LVAM) values the privacy of its clients. Scott Rothbort and/or other employees of LVAM may appear in live media or be quoted in printed media. With that in mind, under those circumstances, the company will disclose the names of stocks for which its clients, employees or the family of its employees own under the management of the company. However, it is the policy of LVAM not to disclose the size of any holdings or value of such stocks under management individually or in the aggregate unless required to do so by a matter of law or regulation.

LAKEVIEW ASSET MANAGEMENT® is a registered trademark of LakeView Asset Management, LLC